In September 2020, YouTube announced that it would be launching a beta version of a new platform of 15-second videos, similar to TikTok, called YouTube Shorts. It also allowed users to preview videos, share downloaded videos through Bluetooth, and offered more options for mobile data control and video resolution. In March 2021, Google announced plans to gradually deprecate the Google Play Movies & TV app, and eventually migrate all users to the YouTube app’s Movies & TV store to view, rent and purchase movies and TV shows (first affecting Roku, Samsung, LG, and Vizio smart TV users on July 15). YouTube has cited the effectiveness of Content ID as one of the reasons why the site’s rules were modified in December 2010 to allow some users to upload videos of unlimited length. Three successful complaints for copyright infringement against a user account will result in the account and all of its uploaded videos being deleted.
YouTube’s owner Google announced in November 2015 that they would help cover the legal cost in select cases where they believe fair use defenses apply. From 2007 to 2009 organizations including Viacom, Mediaset, and the English Premier League have filed lawsuits against YouTube, claiming that it has done too little to prevent the uploading of copyrighted material. YouTube has an estimated 14.8 billion videos with about 4% of those never having a view. That was disputed by Billboard, which said that the two billion views had been moved to Vevo, since the videos were no longer active on YouTube. On September 23, 2025, YouTube parent company Alphabet announced that it would reinstate creators that were banned for spreading misinformation about COVID-19 and the 2020 U.S. presidential election. On April 9, 2025, YouTube expressed support for the NO FAKES Act of 2025, introduced by Senator Chris Coons (D-DE) and Senator Marsha Blackburn (R-TN), and announced an expansion of its pilot program that is designed to identify content generated by AI.
Karim said the inspiration for YouTube came from the Super Bowl XXXVIII halftime show controversy when Janet Jackson’s breast was briefly exposed by Justin Timberlake during the halftime show. Established media, news, and entertainment corporations have also created and expanded their visibility to YouTube channels to reach bigger audiences. It also offers YouTube Premium, a paid subscription option for watching content without ads. You must have the YouTube app installed on your mobile device (Android version 18.43 or newer; iPhone version 18.43 or newer).
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Despite this advice, many unauthorized clips of copyrighted material remain on YouTube. The company stated the decision was in response to experiments which confirmed that smaller YouTube creators were more likely to be targeted in dislike brigading and harassment. On August 5, 2015, YouTube patched the formerly notorious behavior which caused a video’s view count to freeze at “301” (later “301+”) until the actual count was verified to prevent view count fraud.
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- That year, the company simplified its interface to increase the time users would spend on the site.
- An independent test in 2009 uploaded multiple versions of the same song to YouTube and concluded that while the system was “surprisingly resilient” in finding copyright violations in the audio tracks of videos, it was not infallible.
- YouTube Movies & TV is a video on demand (VOD) service that offers movies and television shows for purchase or rental, depending on availability, along with a selection of movies (encompassing between 100 and 500 titles overall) that are free to stream, with interspersed ad breaks.
- Google expanded YouTube’s business model from generating revenue through advertisements alone to offering paid content such as movies and exclusive content explicitly produced for YouTube.
- Google stated that it had “begun an extensive review of our advertising policies and have made a public commitment to put in place changes that give brands more control over where their ads appear”.
- The Guardian newspaper, as well as other major British and U.S. brands, similarly suspended their advertising on YouTube in response to their advertising appearing near offensive content.
- Three successful complaints for copyright infringement against a user account will result in the account and all of its uploaded videos being deleted.
While the homework assignment is open you can do the exercises again, as many times as you like. The date and time next to the symbol mean that the homework assignment needs to be completed by then. Depending on the course preferences you may get immediate access, or your request may need to be confirmed by your teacher first. You simply need to log in on the HELBLING e-zone home page using the user name and password you have received.
Shortly after the Russian invasion of Ukraine in 2022, YouTube removed all channels funded by the Russian state. Should the uploader want to monetize the video again, they may remove the disputed audio in the “Video Manager”. If a YouTube user disagrees with a decision by Content ID, it is possible to fill in a form disputing the decision.
The use of Content ID to remove material automatically has led to controversy in some cases, as the videos have not been checked by a human for fair use. When this occurs, the content owner has the choice of blocking the video to make it unviewable, tracking the viewing statistics of the video, or adding advertisements to the video.citation needed When a video is uploaded, it is checked against the database, and flags the video as a copyright violation if a match is found. The system, which was initially called “Video Identification” and later became known as Content ID, creates an ID File for copyrighted audio and video material, and stores it in a database. In April 2013, it was reported that Universal Music Group and YouTube have a contractual agreement that prevents content blocked on YouTube by a request from UMG from being restored, even if the uploader of the video files a DMCA counter-notice.
Die YouTube-Jahre unter Susan Wojcickis Führung (2014–
In April 2017, YouTube set an eligibility requirement of 10,000 lifetime views for a paid subscription. According to TubeMogul, in 2013 a pre-roll advertisement on YouTube (one that is shown before the video starts) cost advertisers on average $7.60 per 1000 views. In January 2010, YouTube introduced a film rentals service, available in many countries, and TV shows can be bought in several countries. YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year. According to Google, YouTube had made US$15.1 billion in ad revenue in 2019, in contrast to US$8.1 billion in 2017 and US$11.1 billion in 2018. Google first published exact revenue numbers for YouTube in February 2020 as part of Alphabet’s 2019 financial report.
- This will occur on channels whose content is deemed “advertiser-friendly”, and all revenue will go directly to Google without any share given to the uploader.
- In March 2021, Google announced plans to gradually deprecate the Google Play Movies & TV app, and eventually migrate all users to the YouTube app’s Movies & TV store to view, rent and purchase movies and TV shows (first affecting Roku, Samsung, LG, and Vizio smart TV users on July 15).
- The lawsuit was filed due to alleged copyright infringement of Viacom’s material by YouTube.
- Unofficial uploads of the skit to YouTube drew in more than five million collective views by February 2006 before they were removed when NBCUniversal requested it two months later based on copyright concerns.
- In February 2017, YouTube Go was launched in India, and expanded in November 2017 to 14 other countries, including Nigeria, Indonesia, Thailand, Malaysia, Vietnam, the Philippines, Kenya, and South Africa.
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- According to TubeMogul, in 2013 a pre-roll advertisement on YouTube (one that is shown before the video starts) cost advertisers on average $7.60 per 1000 views.
Features
At the time of uploading a video, YouTube users are shown a message asking them not to violate copyright laws. While some users praised the move as a way to discourage trolls, others felt that hiding dislikes would make it harder for viewers to recognize clickbait or unhelpful videos and that other features already existed for creators to limit bullying. The service continued to evolve in 2015 when YouTube announced YouTube Red, a new premium service that would offer ad-free access to all content on the platform (succeeding the Music Key service released the previous year), premium original series, and films produced by YouTube personalities, as well as background playback of content on mobile devices. Despite its growth and success, the platform has been criticized for its facilitation of the spread of misinformation and copyrighted content, routinely violating its users’ privacy, excessive censorship, endangering the safety of children and their well-being, and for its inconsistent implementation of platform guidelines. As of May 2019update, videos were being uploaded to the platform at a rate of more than 500 hours of content per minute, and as of mid-2024update, there were approximately 14.8 billion videos in total. YouTube gives an option for copyright holders to locate and remove their videos or to have them continue running for revenue.
Open Recap on the YouTube App
You can find your YouTube Recap either in justbit casino the YouTube mobile app or by using a computer. You can also uninstall and reinstall the YouTube app. Try closing the YouTube app or rebooting your device.
In February 2015, Nintendo agreed to share the revenue with the video creators through the Nintendo Creators Program. In 2010, it was reported that nearly a third of the videos with advertisements were uploaded without permission of the copyright holders. This will occur on channels whose content is deemed “advertiser-friendly”, and all revenue will go directly to Google without any share given to the uploader. A YouTube spokesperson stated that while the policy itself was not new, the service had “improved the notification and appeal process to ensure better communication to our creators”. In September 2016, after introducing an enhanced notification system to inform users of these violations, YouTube’s policies were criticized by prominent users, including Philip DeFranco and Vlogbrothers. The move was seen as an attempt to ensure that videos being monetized did not lead to controversy, but was criticized for penalizing smaller YouTube channels.
On November 1, 2022, YouTube launched Primetime Channels, a channel store platform offering third-party subscription streaming add-ons sold a la carte through the YouTube website and app, competing with similar subscription add-on stores operated by Apple, Prime Video and Roku. Google Play Movies & TV formally shut down on January 17, 2024, with the web version of that platform migrated to YouTube as an expansion of the Movies & TV store to desktop users. YouTube began offering free-to-view movie titles to its users in November 2018; selections of new movies are added and others removed, unannounced each month. In early 2018, Cohen began hinting at the possible launch of YouTube’s new subscription music streaming service, a platform that would compete with other services such as Spotify and Apple Music.
YouTube Premium was originally announced on November 12, 2014, as “Music Key”, a subscription music streaming service, and was intended to integrate with and replace the existing Google Play Music “All Access” service. It offers advertising-free streaming, access to original programming, and background and offline video playback on mobile devices. In 2008, all links to videos on the main page were redirected to Rick Astley’s music video “Never Gonna Give You Up”, a prank known as “rickrolling”. An independent test in 2009 uploaded multiple versions of the same song to YouTube and concluded that while the system was “surprisingly resilient” in finding copyright violations in the audio tracks of videos, it was not infallible. In June 2007, YouTube began trials of a system for automatic detection of uploaded videos that infringe copyright. As part of YouTube Music, Universal and YouTube signed an agreement in 2017, which was followed by separate agreements other major labels, which gave the company the right to advertising revenue when its music was played on YouTube.
On November 1, 2016, the dispute with GEMA was resolved, with Google content ID being used to allow advertisements to be added to videos with content protected by GEMA. In April 2012, a court in Hamburg ruled that YouTube could be held responsible for copyrighted material posted by its users. YouTube does not view videos before they are posted online, and it is left to copyright holders to issue a DMCA takedown notice pursuant to the terms of the Online Copyright Infringement Liability Limitation Act. YouTube has faced numerous challenges and criticisms in its attempts to deal with copyright, including the site’s first viral video, Lazy Sunday, which had to be taken down, due to copyright concerns. On November 11, 2021, after testing out this change in March of the same year, YouTube announced it would start hiding dislike counts on videos, making them invisible to viewers. On July 30, 2025, amid the implementation of the Online Safety Act 2023 in the United Kingdom, Google announced that it would begin to enforce “age assurance” policies for selected users in the United States as a trial.
In March 2007, it struck a deal with the BBC for three channels with BBC content, one for news and two for entertainment. In June 2008, a Forbes magazine article projected the 2008 revenue at $200 million, noting progress in advertising sales. According to a 2020 study, viewership of far-right videos on YouTube peaked in 2017 and “a growing body of journalistic evidence” suggested that YouTube was radicalizing young men through its recommendation engine, but that such evidence was “fraught with a bias towards sensationalism”.